Zhytomyr rebranding project

Zhytomyr, Ukraine

A new image of the city

The aim of the project is to create new, bold associations with the city. To give a new character to an ordinary provincial city.

Currently, the main associations with the city are socks and ice cream. But our vision is for Zhytomyr to become the IT capital of Ukraine. The first step is a strong and visible brand.

Why space?

The father of space

Korolev Serhii Pavlovych

Ukrainian inventor in the field of rocketry and astronautics

Born in Zhytomyr and graduated from the Kyiv Polytechnic Institute. He was a prisoner of the Gulag concentration camps, where he almost died.

In 1959, he presented a plan to conquer Mars. On 12 April 1961, he launched the first man into space. Among his favourite songs: ‘I look up at the sky and think…’

He was the first to send a satellite, a dog and a man into space

Korolev's grandson

Some dude

Korolev's great-grandson

by Artem Bondarchuk

Logo history

We took the logo of the Zhytomyr Cosmonautics Museum as a basis.
In 2020, it was developed by Artem Bondarchuk as part of his studies at the Faculty of Arts.

Typeface

Font pair

Ermilov Bold was chosen as the main font, which expresses strength and confidence. There is only ‘bold’ in the outline.
The font for the text was convenient and unpretentious Manrope.

Palette

Colour

We named the main colour Rich Black for its depth and stability. It perfectly conveys a calm mood. In contrast, we created an energetic sunny Stable Orange.

Main color

RGB

14 14 14

CMYK

82 72 62 90

HEX

#0E0E0E

Accent color

RGB

255 140 37

CMYK

0 54 86 0

HEX

#FF8C25

The main idea

Visual concept

The main visual technique is the eclipse effect of a cosmic body. It's kind of ironic that Zhytomyr always seems to be somewhere in the shadows.

But behind every sunset there will always be a sunrise.

Identity

Posters

The visual technique of blackout on the background gives a bright accent to the foreground object. The result is a more expressive structure and volume.